The company has been in the news for producing obscene and adult content. Meanwhile, speaking to ETimes in May this year, Vibhu Agarwal spoke of changing the perception of the ULLU platform from risque to family content.
He said, “With ULLU 2.0 about 60 percent of our content has shifted towards making family shows and it is not regulation but we needed to change the perception of our platform. We also have a family and people do look at you differently when you speak about ULLU, which we want to change. It is also not about whether the actor agrees to do an intimate scene or no, as we only have new faces and if one actor refuses there are four others waiting in line to replace him.”